Getting on the shelf is the hard part.
Australian trade retail is a small market with a short list of buyers, and it's unforgiving about spec, pricing and quality. We build the program that gets you there, and stay on it once you are.
Your product is good. That isn't the issue.
The issue is that it was designed for another market, priced off another cost base, and you have no one on the ground here who a buyer will take a call from.
- 01A range built for another market: spec, pack formats and price points that don't fit Australian trade.
- 02No local principal. Buyers want someone here who answers the phone and owns the problem.
- 03Quality and compliance exposure: no inspection specification, no AQL regime, no recourse when a shipment fails.
- 04No route to the buyer. Knowing the groups isn't the same as knowing who decides, and when their range review runs.
From the factory to the shelf, and after.
Three services, in the order most programs need them — build the program, open the market, then keep the range performing once it is on the shelf.
We work with wholesalers, importers and distributors building their own brand, and with offshore factories and brands looking for Australian distribution.
Private-Label Program Delivery
For wholesalers, importers and distributors building their own brand.
- Factory qualification, price tendering and BOM analysis
- Brand architecture and tier strategy across the range
- Packaging specification, dielines and artwork management
- AQL inspection specifications and pre-shipment QC
- Trading agreements and commercial framework
Australian Market Entry
For offshore factories and brands who want Australian distribution.
- Market and competitive assessment for your category
- Landed cost, margin ladder and RRP modelling
- Retail readiness: spec, pack format, compliance, warranty
- Route to market: which groups, which buyers, what the pitch is
- Introduction and negotiation support
Ongoing Supply Management
Once the range is on the shelf.
- Supplier performance and quality regime
- Range reviews and line extensions
- Local principal for the account
A structured six-step engagement.
Each program moves through the same six phases — scoped to your product, your cost base, and the accounts worth going after.
Product & Market Assessment
Is there a business here, honestly.
Commercial Modelling
Landed cost, margin ladder, shelf price.
Retail Readiness
Spec, packaging, compliance, warranty position.
Route to Market
Target accounts, decision-makers, review timing.
Introduction & Negotiation
With the commercial story already built.
Supply & Quality Management
QC regime and account management from first PO.
Two ways to work together.
Market Entry Assessment
An honest read on whether there's an Australian business in your product, at what price, through which accounts. We'll tell you if the answer is no.
- Category and competitive assessment
- Landed cost, margin ladder and shelf-price model
- Target account list with decision-makers and review timing
- Go / no-go recommendation
Program Delivery & Local Principal
End to end, from factory qualification through to first PO and beyond, with an on-the-ground principal holding the account.
- Factory qualification, price tendering and BOM analysis
- Brand architecture and packaging specification
- AQL inspection regime and pre-shipment QC
- Trading agreement and commercial framework
- Buyer introductions and ongoing account management
Let's have a conversation.
No obligation. Thirty to forty-five minutes on your opportunity, and whether there's a genuine fit.
Talk to us