We build the product.You own the brand.
From factory floor to retail shelf — sourcing, brand creation, and category strategy that gives your business a genuine point of difference.
Your range has grown without a strategy.
Too many SKUs doing the same job. Margin pressure from the market. No real point of difference in the market. You know the product needs to be better — you just need someone who's done it before.
- 01SKU bloat and overlapping lines eating working capital.
- 02Gross margins squeezed by national-brand market pricing.
- 03No genuine point of difference on the shelf.
- 04Supplier relationships without a strategic brief.
Three inputs. One commercial outcome.
Every engagement is built around three practice areas working together — factory sourcing, brand development, and data-led category management.
We work with trade retailers, wholesalers, buying groups and importers across hardware, tools and industrial supply.
Product Sourcing
Direct factory relationships in China and Taiwan, built over decades of on-the-ground visits. We find, qualify, and commercially engage the right manufacturing partners for every product category.
- Factory qualification & price tendering
- Tooling assessment & compliance
- Quality assurance & pre-shipment
Brand Development
From strategy and identity through to packaging specification and artwork — we take your private label or exclusive brand from concept to shelf-ready, designed to resonate with your target customer.
- Brand strategy & market research
- Identity, naming & positioning
- Product design & prototyping
- Packaging spec, artwork & launch
Category Management
Data-led range architecture that turns an unrationalised product catalogue into a structured, margin-optimised offer. Every recommendation is grounded in the numbers.
- ABC analysis & velocity tiers
- RETAIN / REVIEW / DELETE frameworks
- Pricing grids & margin analysis
- Competitive benchmarking
A structured six-step engagement.
Each engagement moves through the same six phases — scoped to your business, your data, and the commercial opportunity in front of you.
Scoping Conversation
Understand the business, the range, and the opportunity.
Data Immersion
SKU-level sales, margin, and stock analysis.
Strategy & Gap Analysis
What's working, what's missing, where the opportunities sit.
Roadmap
Actionable, prioritised, with owners and timelines.
Factory Sourcing
Direct engagement with qualified manufacturers.
Launch & Implement
From rationalisation through to new range rollout.
Two ways to work together.
Whether you need a short, sharp strategic review or an end-to-end product program — pick the shape that fits the brief.
Category Strategy & Merchandise Review
Designed for businesses whose strategy is "80% there" — you know the range needs work, you just need someone to do the heavy analytical lift and stress-test your direction.
- Written report with commercial recommendations
- Leadership presentation
- Implementation roadmap with priorities
Product Range Development & Brand Architecture
The full program: data analysis → rationalisation → brand architecture → factory sourcing → commercial framework. End-to-end from your current shelf to a new range rollout.
- ABC analysis, velocity tiers & SKU rationalisation
- Brand architecture & packaging spec
- 2–3 trips to our manufacturing partners included
- Commercial framework & launch plan
Let's have a conversation.
No obligation. Thirty to forty-five minutes on your opportunity, and whether there's a genuine fit.
Talk to us